Mercer Dental Care

Call us: 028 9127 0634

Mercer Dental Care is committed to protecting the privacy and security of the personal data we hold for our patients.

We are a data controller under the terms of the Data Protection Act 2017 and the requirements of the EU General Data Protection Regulation.

This privacy notice describes our procedures for ensuring that personal information is processed lawfully and fairly.

The purpose of collecting and storing personal data about our patients is to ensure we can:

Personal data held for our patients

The personal data we process (processing includes obtaining the information, using it, storing it, securing it, disclosing it, and destroying it) for our patients includes:

We keep an inventory of personal data we hold on our patients and this is available for patients on request. A list of personal information held is also included in our Privacy Notice that is given to all patients.

Disclosure to third parties

The information we collect and store will not be disclosed to anyone who does not need to see it.

We will share our patients’ personal information with third parties when required by law or to enable us to deliver a service to them or where we have another legitimate reason for doing so. Third parties we may share patients’ personal information with may include:

We may also share personal information where we consider it to be in a patient’s best interest or if we have reason to believe an individual may be at risk of harm or abuse.

Personal Privacy Rights

Legal basis for processing data held about patients

The GDPR requires us to state the legal basis upon which we process all personal data for our patients.
We will only use patients’ personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

Automated decision making

All individuals who have personal data held about them have a right to object to their personal data being subjected to automated decision making. Patients will always be asked to give specific, informed, verifiable, opt in consent for any processes involving automated decision making.


Mercer Dental Care always obtains specific, unambiguous opt in consent from all patients to whom we send direct marketing information.

We also obtain specific, unambiguous, opt in consent from our patients for obtaining photographs, treatment plans/treatment estimates and with other healthcare professionals who need to be involved in patient care, for example consultant/specialist/laboratory. For a new patient, we obtain consent for these things when the patient first attends the practice. For an existing patient, we ask the patient for consent when they attend for their recall appointment or for a treatment appointment. We refresh this consent annually when the patient completes a new medical history proforma.

Withdrawal of consent

Patients who have given their opt in consent have a right to withdraw their consent at any time. Patients are advised of their right to withdraw their consent for anything they wish to withdraw from in our privacy notice.

Data Breach

We have clear procedures in place to deal with any data breach and these are described in our Data Protection Policy. Should the breach involve a breach of confidentiality then we will notify the individual involved in addition to the Data Protection Authorities.

Retention period

This practice retains dental records and orthodontic study models while the patient is a patient of the practice and after they cease to be a patient, for at least eleven years, or for children until age 25, whichever is the longer.

Transferring personal data outside the EU

This practice may send any necessary laboratory work outside the EU. Laboratory work sent outside the EU will be labelled with the patient’s unique identifying number rather than the patient’s name. A record of the unique identifying number will be held at the practice.


Our appointed compliance officer in respect of our data protection activities is Mrs Janice Barr. All individuals who have personal data held about them have a right to complain. All complaints concerning personal data should be made in person or in writing to Mrs Janice Barr, Mercer Dental Care, 97 Brunswick Road, Bangor BT20 3DW. All complaints will be dealt with in line with the practice complaints policy and procedures.

If patients are not satisfied with the result of our procedure then a complaint may be made to the Information Commissioner at or by calling 030 3123 1113.